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BI-LO Brands


BI-LO takes pride in bringing superior quality, freshness, variety and value to you in our grocery store brands. Found in every aisle of our store, our exclusive BI-LO generic brands offer the same or better quality as national brands – with up to 30% savings every day.

You can be confident that the BI-LO brands you put in your shopping cart stand up to rigorous quality standards — and we put all our products to the test with exhaustive quality testing that rivals or exceeds national brands’. You always get the best value with products you can trust. We stand behind that promise with our double money-back guarantee on all BI-LO brand items across the store.


  • Prestige Ice Cream

    Prestige is the result of passion for delivery of real goodness That’s right, because our Prestige premium ice cream is not only made with the best ingredients, with real fruit and fresh milk & cream, it is also made to perfection with true passion for making ice cream as it should be: 100% real ice cream.

  • Chek Soda

    BI-LO is proud to offer Chek soda. With 24 unique and fun flavors, Chek has something for everyone in your family and makes a great addition to any meal. 

  • Our house brand: Southern Home®

    BI-LO’s award-winning Southern Home brand features more than 3,000 national-brand equivalent fresh and packaged foods made from the best ingredients. From wholesome milk and cheese products in our dairy section, to time-saving meal savers like boxed rice and pasta sauces, to tasty crackers and cookies, Southern Home offers a wide variety of popular products featuring all the great tastes you love – at a fraction of the price.

  • Southern Home Roasting Company

    Our coffee of 100% of the highest grade Arabica beans from around the world. We source our coffee direct from growers. This ensures a fair price to the coffee community and the freshest cup of exotic coffee to you. Click here to find out more about our selection and types of the finest coffees.

  • Our value brand: Clear Value®

    Clear Value offers a wide assortment of items, from canned vegetables and frozen foods to paper products and cleaning supplies, at some of the lowest prices around. Compare Clear Value to our competitors’ lowest prices – we think you’ll agree there’s no need to shop anywhere else but BI-LO.

  • Our baby brand: Kuddles

    When baby’s happy, so are you! Our Kuddles line of baby products delivers high quality, high-feature products for infants and toddlers. Developed with baby’s well being in mind, these products you can trust for consistent, dependable quality and value. Selection ranges from infant food to baby accessories. Click here to learn more.

  • Our produce brand: Walter’s®

    Walter’s Approved produce from BI-LO brings you a broad selection of lush, colorful, always-fresh fruits and vegetables. We hold ourselves to the highest standards – Walter’s standards. Learn more about Walter and why his stamp of approval matters to you.

  • Our deli brand: Signature Deli

    BI-LO Signature Deli brings you a great-tasting selection you can’t find anywhere else – from down-home Southern favorites to the fresh, modern tastes you love. We offer quality deli meat brands and a full section of deli items to bring you the best value around. Learn more about Signature Deli offerings.

  • Our fresh chicken brand: Lip-Lickin’ Chicken

    Our fresh, hot chicken, found only at BI-LO, gives you a full selection of dinner-ready chicken any way you like it: fried, rotisserie, tenders or wings. Find out how to bring some home today.

  • Our seafood brand: Chef’s Catch™

    Chef's Catch features ocean-fresh seafood right off the fishing boat, at unbeatable prices. You don't need to look any further than your local BI-LO seafood counter for restaurant-quality fish that's fresh and delicious. 

  • Our pet care brand: Paws®

    We know how important it is to find the best products for the furriest family members on your shopping list. Paws is BI-LO’s premium pet food and products for dogs and cats. We use superior formulations with high-nutrient ingredients to provide a full line of pet food, treats and supplies at value prices.

  • Our health, beauty and baby brand: TopCare®

    BI-LO is proud to offer a complete line of value-priced TopCare products that let you care for yourself and your family with confidence. TopCare includes our generic over-the-counter medications with the same active ingredients and quality as national brands — many of which are offered at only $4 for a 30-day supply and $10 for a 90-day supply! We also offer high-quality skin care, shampoo and conditioner, first aid, nutritional supplements, oral care, eye care, feminine hygiene, diapers and much more. We hold TopCare to the highest standards. When you purchase TopCare, you get quality and value, guaranteed.

  • Our natural and organic brand: Full Circle®

    Full Circle is at the center of a healthy, well-rounded lifestyle. From organic fruits and vegetables to all-natural pasta sauces, Full Circle represents the very best of what nature has to offer – at naturally low prices. We use the finest ingredients and offer foods that are minimally processed and always free of additives, artificial colors and artificial ingredients. You get all-around goodness with every day value.

  • Our kitchenware brand: Domestix™

    Get cookin’ in the kitchen with value-priced cookware and kitchen accessories from BI-LO’s Domestix brand, featuring everything you need to whip up a great meal.

  • Our household electrics brand: Electrix™

    BI-LO’s Electrix brand gives you simple savings on the items you need to keep your household humming along: batteries, electronics, light bulbs and more. Built with long-lasting quality, Electrix offers great prices that help you keep the lights on.

  • Our camera brand: Easy Clix™

    Capture the moment for your next trip or event with BI-LO’s great prices on Easy Clix disposable cameras.

  • Our school and office supplies brand: Academix™

    BI-LO’s Academix brand features smart value on more than 100 essential items for school and the office – notebooks, pens, desk supplies and more. Why pay more at office supply stores when BI-LO offers everything you need at value prices in one convenient trip?

  • Our premium brand: World Classics®

    World Classics offers a sampling of premium foods from around the world. Broaden your horizons with products such as olive oils, aged balsamic vinegar, gourmet pasta sauces and exotic rice, all offered with world-class value.