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“Stronger, Better BI-LO” Concept Unveiled at Newly Remodeled Store

Posted July 26, 2010

Greenville, S.C. – BI-LO marked the manifestation of the company’s efforts to re-engineer its stores over the last 13 months as part of its larger five-year plan.

Over the last several months BI-LO has carefully worked on implementing a plan to individually revamp its store designs and layout, as well as developing new offerings focused on quality and savings to better serve its customer base. The improved look and feel of the store, which serves as a testing platform for one version of how BI-LO could look like moving forward, is just one of the ways BI-LO has enhanced its value proposition to be more competitive with a recent grand re-opening in Greer, S.C.

“This re-designed store represents all the great things BI-LO is doing to provide customers tremendous savings without having to sacrifice the quality and service they desire,” said Michael Byars, president and CEO of BI-LO. “We are proud of our teammates’ hard work on this collective effort and we look forward to exceeding the expectations of our customers.”

Shoppers will see a big difference from the moment they arrive in the parking lot – a warmer, richer color palette and décor envelop the store, and upgrades have been made to all of the departments. The enhanced departments and signature food items showcase the improved freshness, variety and quality the company strives to provide customers, including:

  • Fresh-sliced Sara Lee meats and cheeses, Lip Lickin’ Fried Chicken, Signature Deli Pizza, Sweet Dreams Custom Cakes and Gourmet Cookies, along with fresh artisan breads, muffins, pastries and doughnuts
  • A knowledgeable BI-LO butcher who can custom cut, grind or cube, and provide grilling and preparation tips, all for free
  • A wide variety of seafood including Chef’s Catch and Lakehouse Catfish, available only at BI-LO
  • A produce department with an open-market feel featuring BI-LO’s triple-inspected Walter’s Produce
  • A free Wi-Fi café to relax, enjoy a cup of coffee or a snack and surf the web

In addition to these services and selections, BI-LO continues to provide its customers many ways to save including:

  • fuelperks!® – a fuel rewards program that allows customers to lower the price of gas at participating fuel stations each time they spend at least $50 on groceries
  • Price Lock – a savings program that locks in extra-low prices for an eight-week period
  • BI-LO BONUSCARD® Deals – offering special discounts throughout the store
  • Super BOGO’s – buy one get one free opportunities in every department
  • $4 generic prescriptions – savings on over 400 prescription drugs with no enrollment fee
  • Double Coupons – manufacturer coupons up to 60 cents are doubled every day
  • SENIOR BONUS® Day – a 5 percent discount to seniors every Wednesday
  • BI-LO.com – an online account that helps shoppers maximize their savings with coupons, free samples, special recipes, prescription refills and other services personally tailored to them
  • Meal Deals – opportunities for customers to buy specially priced products and get complementary items for free
  • Southern Home and Top Care – store-brand products that meet or exceed the quality of national brands and provide exceptional savings

Byars continued, “We look forward to taking this new vision as part of our company’s five-year plan and implementing them across BI-LO’s footprint to continue delivering savings and fresh, high-quality products our customers have come to know and deserve.”

About BI-LO
BI-LO, www.bi-lo.com, headquartered in Mauldin, S. C., operates 207 supermarkets in South Carolina, North Carolina, Georgia and Tennessee and employs approximately 15,100 people. The company sponsors the annual BI-LO Charity Classic golf tournament each June. The BI-LO Charity Classic has raised more than $52.5 million in the past 27 years, with grant funding focused on children’s charities, hunger relief and education.

Media Contact:
Amanda Lenar
Erwin-Penland
(864) 672-2810
amanda.lenar@erwinpenland.com 

Tags

Store Remodels

Printed on July 24, 2014 at 3:20 pm