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PEF, HCDE, and BI-LO partner to celebrate students going to college The College Bound! campaign enco

Posted August 16, 2012

CHATTANOOGA, Tenn. (Aug. 16, 2012) – PEF, in partnership with the Hamilton County Department of Education and BI-LO have partnered for the fourth year in the College Bound! campaign. This campaign not only publicly encourages more students to attend college by highlighting graduates from each high school enrolling in prestigious institutions of higher education, but also gives students resources to help them navigate the college selection and application process.

“In today’s world it is more important than ever for students to understand all their post-secondary options,” states Stacy Lightfoot, PEF’s Director of College Access and Success. “The College Bound! campaign provides on-line tools to supplement the work of PEF’s college advisors while highlighting local students who are going on to college.”
The campaign, supported by a $26,900 grant from BI-LO Charities , has four components:

  • Billboards featuring one recent graduate from each of Hamilton County’s public high schools proclaiming the student’s high school and where they are going to college.
  • Life-size displays of the students at entrances to each Hamilton County BI-LO store and the students’ high school, holding rack cards directing observers to visit
  • A series of posters in every school, including elementary, to let students and families know of the resources that are available to help them plan for post-secondary education.
  • Regular updates on the Grads of Hamilton Co. Facebook Page about students’ experiences as college freshman, and responses to high school students’ questions about planning for, applying to, and attending college.

“BI-LO is proud to partner with PEF and Hamilton County Department of Education to celebrate these students’ achievements and to encourage more students to pursue their college dreams,” said BI-LO District Director Daryl Massey. “The company has always considered itself a good corporate citizen and advocate of the communities we serve, so it is only natural that we support this public education initiative.”

The student displays will be in all Hamilton County BI-LO stores from mid-August through late October and billboards will launch across the county today and run through late fall. A list of the students, their high schools and the college they are attending is attached.

About PEF
PEF partners with Hamilton County Schools to help students succeed by offering professional training and coaching for teachers, principals and administrators; human and financial resources to promote research-based innovation; and research that promotes continuous achievement. Since 1988, PEF has helped to bring more than $60 million in supplemental, philanthropic funding to the school system.

About BI-LO
Headquartered in Mauldin, S.C., BI-LO, LLC operates 206 supermarkets in North Carolina, South Carolina, Georgia and Tennessee, employing approximately 16,995 people. Founded in 1961, the company provides shoppers substantial savings without sacrificing quality or freshness through its BI-LO BONUSCARD® and other exclusive programs.  A committed corporate citizen, BI-LO has donated more than $63 million through its BI-LO Charities efforts to organizations across the company’s footprint since 1984.  For more information, visit

2012 College Bound! Students


High School


Kevin Hampton


Tennessee State University

Monica Cook

Center for Creative Arts

Birmingham-Southern College

Zachary Calhoun


Wesleyan University

Emilio Craddock


University of Virginia

Hannah Duperre

East Hamilton

Brigham Young - Idaho

Reginae and Reginelle Robbins

East Ridge

Middle Tennessee State University

Christina Johnson

Hamilton County

East Tennessee State University

Jesse Rettie


American University

Clayton L. Mason, III


Morehouse College

Hayley Beene

Lookout Valley

Emory University

Zamaria Gains

Middle College

Trevecca Nazarene University

BriAnna O'Shea


Virginia Commonwealth University

Kaitlyn Curtis

Red Bank

Warren Wilson College

Brandon Godwin

Sale Creek

University of Tennessee

Ben Humes


Chattanooga State - Wacker Institute 

Adam Stark

Signal Mountain


Erin Schwab

Soddy Daisy

The Ohio State University

James Clemons


Fisk University



Printed on August 20, 2014 at 12:32 pm