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Coca-Cola ‘Recycle & Win’ to Promote Upstate South Carolina Recycling Efforts

Posted August 16, 2012

Mauldin, SC (August 16, 2012) – In an effort to promote recycling efforts, Upstate South Carolina municipalities including Greater Greenville Sanitation Commission, Maudlin, Simpsonville and Spartanburg, in partnership with Coca-Cola and BI-LO are introducing Recycle & Win – a proven “green” initiative which rewards residents “caught” recycling properly.

To implement and promote Recycle & Win, Coca-Cola and BI-LO have invested over $250,000 in the program which includes mailing of an educational packet to all single-family households in Greater Greenville, Maudlin, Simpsonville and Spartanburg the week of August 27th.

The mailer outlines the Do’s and Don’ts of recycling, along with instructions on how to win a $50 BI-LO gift card by placing a “Give it Back” sticker on curbside recycling bins or carts. To help residents understand which items are accepted for recycling, an additional YES! sticker, with photos of permitted recyclables, is also included in the mailer.

Greater Greenville Sanitation Commission Director Ed Marr notes, “GGSC encourages recycling throughout its residential and commercial collection programs.  The partnership with Coca Cola provides an opportunity to bring together a public/private partnership that supports our efforts to promote recycling with this unique education program.  We are very appreciative of Coca Cola’s efforts to advance recycling in our community.”

Mauldin Mayor Dennis Raines said, “The City of Mauldin has always been very progressive in its recycling efforts and are pleased that Coca-Cola and BI-LO included our city in this “Recycle and Win” program. We fully understand that when we promote recycling efforts our citizens will respond and everyone will truly win.”

"With our single-stream, roll cart recycling program, the city of Spartanburg is a leader in residential recycling statewide," said Spartanburg Mayor Junie White. "This partnership will help us to further promote our program and highlight a great benefit of living in the city of Spartanburg."

“Coca-Cola is proud to expand this initiative with the Greater Greenville Sanitation Commission, the city of Mauldin, the city of Simpsonville and the city of Spartanburg,” said Lauren Steele, Vice President, Corporate Affairs, Coca-Cola Bottling Company Consolidated. “We want to make recycling a rewarding experience, and what better way to encourage people to recycle than by giving them an opportunity to be a winner! This fits well with the Coca-Cola Live Positively platform.” Steele, a long-time proponent of recycling, says Recycle & Win will help educate new residents and remind current recyclers of the participating Upstate South Carolina programs how to recycle properly.

The Coca-Cola Prize Patrol will begin visiting neighborhoods the week of September 4 and will award a total of 400 $50 BI-LO Gift Cards during the 26 week long program.

“Providing value and convenience to our customers while being environmentally conscientious is of paramount importance to BI-LO,” said Tommy Brown, BI-LO district director.  “This commitment has driven our company to implement a comprehensive recycling program within our stores and now has afforded us an opportunity to help the communities in which we serve with our partnership on the Recycle and Win program. We hope area residents will choose to participate in the program to enhance the areas we all live and work.”

Coca-Cola Bottling Co. Consolidated is the largest Coca-Cola Bottler in the United States. The Company is a leader in the manufacturing, marketing and distribution of soft drinks.

About BI-LO
Headquartered in Mauldin, S.C., BI-LO operates 206 supermarkets in North Carolina, South Carolina, Georgia and Tennessee, employing approximately 16,995 people. Founded in 1961, the company provides shoppers substantial savings without sacrificing quality or freshness through its BI-LO BONUSCARD® and other exclusive programs. A committed corporate citizen, BI-LO has donated more than $63 million through its BI-LO Charities efforts to organizations across the company’s footprint since 1984. For more information, visit www.bi-lo.com. 

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Printed on April 23, 2014 at 4:55 am