BI-LO® BI-LO Real Savings     Real Fresh

Coca-Cola and BI-LO Team Up With the USO to Help Troops Call Home for Dinner

Posted April 10, 2012

• Buy a Rotisserie Meal Bundle at BI-LO
• Coca-Cola will donate $1 to USO Operation Phone Home program
• Troops will get 20 minutes of talk time

Charlotte, NC – You can help our troops call home to their families just by purchasing a meal for your family at BI-LO! Coca-Cola and BI-LO have partnered with the USO to support its Operation Phone Home® (OPH) program, which connects troops deployed overseas with their families back home through among other things, a private phone network. For every rotisserie meal bundle sold at all BI-LO stores, Coca-Cola will donate $1 to OPH, which buys troops about 20 minutes of talk time.

“When a service member is deployed overseas, separated from their friends and family, sometimes for long periods of time, nothing means more to them than to be able to hear the voice of a loved one,” said USO VP of Corporate Alliances Cathy Martens. “The USO is grateful to have Coca-Cola and BI-LO partner with us to support a program that gives our troops that connection they want and need. And it’s only fitting that Americans can help our service men and women spend some quality time with their family, just by purchasing a meal to enjoy with their own family.”

The meal bundle includes: a rotisserie chicken, one 16 oz. Signature Deli Salad and one 1.25 liter bottle of any product of The Coca-Cola Company. The program kicks off April 11 and runs through May 8 (or up to $35,000 donation or while supplies of specialty-marked carriers last) and participation is available at all BI-LO locations.

"What a great way for BI-LO shoppers to give back to those who sacrifice so much for our country," said Category Manager for Deli at BI-LO, Brian Young. “Coca-Cola and BI-LO are happy to present a deal that provides great value for our shoppers while also benefiting the troops.”

“We are excited to partner with BI-LO and the USO to provide this simple, but meaningful opportunity for our troops—the ability to talk with their loved ones on the phone, while they are away serving our country,” said Lauren Steele, Coca-Cola spokesman.

OPH also provides deployed troops with access to computers with free internet bandwidth to connect with friends and family, as well as free wireless Internet access for troops with their own computer. Prepaid phone cards are also provided to service men and women overseas. The standard USO calling card offers about an hour of talk time.

For more information on the meal bundle program, stop by your local BI-LO location or visit


About the USO
The USO (United Service Organizations) lifts the spirits of America’s troops and their families millions of times each year at hundreds of places worldwide. We provide a touch of home through centers at airports and military bases in the U.S. and abroad, top quality entertainment and innovative programs and services. We also provide critical support to those who need us most, including forward-deployed troops, military families, wounded warriors and their families and the families of the fallen.

The USO is a private, nonprofit organization, not a government agency. We rely on the generosity of our volunteers and donors. In addition to individual donors and corporate sponsors, the USO is supported by President’s Circle Partners: American Airlines, AT&T, Clear Channel, Kangaroo Express, Kroger, Lowe’s, Northrop Grumman Corporation, Procter & Gamble, and TriWest Healthcare Alliance and Worldwide Strategic Partners: BAE Systems, The Boeing Company, The Coca-Cola Company, Lockheed Martin, and Microsoft Corporation. We are also supported through the United Way and Combined Federal Campaign (CFC-11381). To join us in this patriotic mission, and to learn more about the USO, please visit

About Coca-Cola Bottling Co. Consolidated
Coca-Cola Bottling Co. Consolidated (CCBCC) is the nation’s largest independent Coca-Cola bottler. Headquartered in Charlotte, NC, the company has more than 5,800 employees who make, sell and deliver Coca-Cola products in franchise sales territories across the Southeast. For more information, visit

About BI-LO
Headquartered in Mauldin, S.C., BI-LO operates 206 supermarkets in North Carolina, South Carolina, Georgia and Tennessee, employing approximately 16,995 people. Founded in 1961, the company provides shoppers substantial savings without sacrificing quality or freshness through its BI-LO BONUSCARD® and other exclusive programs. A committed corporate citizen, BI-LO has donated more than $58 million through its BI-LO Charities efforts to organizations across the company’s footprint since 1983. For more information, visit



Printed on July 29, 2014 at 2:40 am