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BI-LO SWEETENS THINGS UP WITH INTRODUCTION OF SWEET DREAMS ICE CREAM

Posted February 15, 2012

GREENVILLE, S.C. (Feb. 13, 2012) – Things just got a little sweeter for BI-LO customers thanks to the introduction of the company’s exclusive line of premium quality, all-natural Sweet Dreams ice cream. In stores for ice cream lovers beginning Tuesday, Feb. 14, the line features 15 delectable and mouth-watering flavors at an everyday low price that provides the value smart shoppers have come to expect from BI-LO.

Inspired to provide a crave-fulfilling creamy treat for every palate, BI-LO’s Sweet Dreams ice creams are made with all-natural milk, cream and sugar ─ no artificial flavors or preservatives to get in the way of their rich, satisfying indulgence. Available in 48 oz. cartons for $4.99 the 15 flavor varieties include:
 Orchard Cherry, made with succulent red cherries
 American Neapolitan, satisfying multiple cravings in each bite with cocoa, strawberries and natural vanilla flavor
 Dairy Farm Vanilla, made with natural vanilla flavor for those that like a pure and simple taste
 Southern Peach, filled with mouth-watering peaches and natural flavoring
 Cookies & Cream, makes everyone feel like a kid with the delicious blend of cookies and vanilla
 Strawberry Patch, created with hot summer days in mind with fresh, sweet strawberries
 French Quarter Praline, made with an intoxicating blend of caramel swirls and praline pecans
 Chocolate Chocolate Chocolate, for the chocoholic who just can’t get enough of flavors like cocoa and natural white chocolate
 Back Porch Butter Pecan, a staple American classic with simple mixtures of pecans, butter and natural vanilla flavor
 Truly Chocolate, made with good, old-fashioned cocoa
 Vanilla Fudge Swirl, creating a sundae in every spoonful with fudge swirls and vanilla flavor
 Milk Chocolate, a creamy blend of rich cocoa and smooth vanilla
 Cool Mint Chip, features an icy, fresh mixture of crisp chocolate chips and natural mint flavor
 Coffee Shoppe, brings the decadence and delight of a cup of coffee in a creamy, frozen blend
 Ooo La La French Vanilla, spruces up natural vanilla flavor with egg yolks for extra richness

And if the 15 flavor varieties aren’t enough, BI-LO will also launch fresh seasonal blends in the summer and fall months for additional enjoyment.

“Given that Americans consume more ice cream than anyone else in the world, we at BI-LO decided it was time to make a mark in the category by developing our own delicious, high-quality product at a price everyone can afford ,” said James Allen, category manager of frozen food and main meals at BI-LO. “We have worked for several months to create the perfect Sweet Dreams blends and flavors that any ice cream aficionado will appreciate and love.”

The creamy, pure desserts are gluten free and contain zero trans fats. Additionally, each serving of Sweet Dreams ice cream only contains between 120 and 180 calories, 11 grams or less of fat and no more than 18 grams of sugar.

BI-LO’s Sweet Dreams ice cream is part of a full range of frozen treats including premium ice cream brands, novelties, frozen yogurt, sherbets and sorbets, plus its own everyday value brands Southern Home and Clear Value. For more information on Sweet Dreams ice cream, please visit www.bi-lo.com.

About BI-LO
Headquartered in Mauldin, S.C., BI-LO operates 207 supermarkets in North Carolina, South Carolina, Georgia and Tennessee, employing approximately 16,995 people. Founded in 1961, the company provides shoppers substantial savings without sacrificing quality or freshness through its BI-LO BONUSCARD® and other exclusive programs. A committed corporate citizen, BI-LO has donated more than $58 million through its BI-LO Charities efforts to organizations across the company’s footprint since 1983. For more information, visit www.bi-lo.com.
 

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Printed on July 29, 2014 at 6:42 am